If you are trying to establish yourself as an expert in any field, then marketing should be a top priority.
After all, it doesn’t matter how knowledgeable or experienced you are if prospective clients don’t know who you are or how to find you.
That’s why we decided to put together a starter list of the best ways on “how to market real estate agent”. Contrary to popular belief, it doesn’t take a degree in IT or limitless spending to get your name out there online or in the real world. All it takes is a little patience and perseverance. With that in mind, here are 5 helpful tips to get your real estate business more exposure:
1. Create a Powerful Online Presence as a Real Estate Pro
This starts with building a website and it goes from there. Once you have a quality site up, the next thing to focus on is building a blog. Here you will be able to share information with your visitors, while also driving more traffic to your page.
2. Get Active on Social Media
Social media success is necessary for overall success. You don’t have to become an “influencer” or learn all the tricks of how to market as a real estate agent online. However, it is important to keep a steady presence on social media and regularly interact with your audience.
3. Combine Postcards and Online Marketing to Get Max Results
You also don’t want to forget about the methods that have worked for decades. Eye-catching direct mailers like real estate postcards have stood the test of time and still produce fantastic results today.
4. Take Drone Footage of Homes
Part of a strong marketing strategy is going above and beyond what your competitors are doing. High-def cameras and videos on phones have made a lot of agents lazy. One of the best hacks we could give on how to market as a real estate agent would be to use drones to capture overhead and 360-degree footage.
5. Cold Calling is a Tried and True Technique
This oldie-but-goodie gets forgotten as soon as the first list of targeted leads comes in. But this method has been around since before the phone was invented. It costs nothing to get started, there is virtually no competition, and with a little bit of practice, it won’t feel as intimidating as it did when you first started.
6. Continue to Research How to Market as a Real Estate Agent
You will never reach the “end” of your marketing strategy; it is never a completed process. Yes, you may finish a specific campaign or targeted ad buy but you are never finished marketing yourself and your business.
That’s why it’s critical to your long-term success that you continue to evolve with your marketing as your business also grows and adapts. Having a professional agency goes a long way in making sure that you have time to focus on what you do while also making sure that you don’t fall behind the times with your marketing content.